Go anywhere and you’ll see people using their smartphones. Not only to make calls or send texts. But most of the time, it’s to go online. Over 4 billion people in the world are active internet users, based on July 2020 statistics. That’s 59% of the global population. As of September 2020, there are 3.5 billion people (44.81%) worldwide who have smartphones. No wonder companies are adapting to smartphone technology by making their websites mobile-friendly.
But what makes a website mobile-friendly? It means you can view the website on your mobile device, like a smartphone or a tablet. The website’s design and interface elements are easy to use for mobile devices. It should also be responsive to the user. It is “flexible” and adjusts to any device in any screen size and orientation.
What can your business gain from having a mobile-friendly website? Here are four key benefits:
Instant information about your brand
Making your website accessible to smartphones further expands your online presence. That’s more exposure for potential customers and helps increase awareness about your company. This is, after all, The Information Age. And internet users are hungry for it.
People can learn more about your business with a mobile device. In fact, 51% of smartphone users find out about a new company or product from searching on their phones. With advancements in smartphone technology, internet users expect fast delivery of information. And if your website is well-designed for smartphone use, you’ve already won half the battle.
Capitalizing on micro-moments
Part of making it tailor-fit for mobile use is to make sure your website captures the user’s micro-moments. This happens when people whip out their mobile device to search for these four I wants: I want to know, I want to go, I want to do, and I want to buy.
Around 82% of smartphone users will use their phones to help decide which product to buy while they’re in a store. And they will focus on sites that are available for their needs.
In another study, 61% of users would visit another website if they couldn’t find what they needed. If your mobile website fulfills their I wants, this leads to a higher engagement with the user.
Improving conversion rate
In this fast-paced environment, an internet user’s attention span is short. 53% of mobile website visitors will leave if loading time takes longer than three seconds. That split-second timing is a crucial factor for mobile websites. Especially when it comes to converting users to consumers. Mobile sites that load within five seconds got almost double the mobile revenue versus site ads that load in 19 seconds.
Fast loading, easy navigation of your site’s pages, relevant content, quick access for contact information, and better browsing experience. These are key mobile-friendly factors that matter for smartphone users. Making your mobile website more responsive to their needs will turn your visitors into valued customers.
A mobile-friendly website will give you an edge against your competitors. And it starts by showing up in search engines. You can increase unaided brand awareness by 46% when your site appears in search results. Search Engine Optimization (SEO) is one way to ensure that your mobile site gets more exposure. This requires a deep understanding about what your market is looking for. And this insight should be applied to your mobile site.
Most people will rely on mobile websites to compare brands and read reviews before they buy. Having a mobile-ready site will help your audience to connect with your brand. If visitors have an easy time interacting with your site, they’ll keep coming back to it. If they’re satisfied with your service, they can even share your site to encourage other users to visit it as well. And those visits can turn into more sales for your business.
With rapid strides in online business, you can’t afford to be left behind. You’ll need the services of a reliable IT company that can develop a mobile website for you. Computing Technology Solutions (CTS) are experts in understanding, developing, and maintaining successful websites. Their Website and App development team can create responsive mobile sites to address your customers’ needs. They can ensure high ranks for your site in search engines and increase visitor-to-customer conversion.
For more information, contact a CTS specialist for a free consultation. Having a mobile-ready website is one of the best business decisions you’ll ever make.