What is Google Analytics?

Date posted: March 15, 2013

Ever wonder how many people are visiting your company’s website or how they are getting to it? Have you ever released a press release and wondered if it actually drew traffic to your website? There are several website traffic analysis solutions out there, but one of the best out there is actually free!

Google Analytics – http://www.google.com/analytics – is completely free and it gives you an in-depth insight as to how many visitors come to your site and why they are going on it. What’s really cool is that you can set up Analytics to automatically e-mail you reports that are specific to your marketing needs: Some items that you are able to dive into are:

Where are visitors geographically located
Amount of unique vs regular visitors
Effectiveness of content based on specific pages
How long visitors are spending on your site and pages
Effectiveness of your social media efforts
Mobile and smartphone effectiveness
Conversion rate – which is how many users are taking actions (filling out forms, downloading whitepapers, etc.)

Please let us know how we can help you integrate Google Analytics into your website!

Outlook Search Incomplete or Unreliable?

Date posted: March 15, 2013

The vast majority of businesses use Microsoft Office for their corporate e-mail client. As time goes on, the search results when looking for a particular word or phrase tend to be incomplete or unreliable. The reason for this is because the Microsoft Search Index within the Microsoft Windows OS (Vista, 7, 8, etc) manages the search index not only for the files on your computer, but the messages of Outlook as well. Over time, this search index becomes corrupted and you need to delete it, so that it gets recreated.

The following are the quick and easy steps you need to take to have your search index recreated:

1 Open the Control Panel
2 Click on “Indexing Options”
3 Click on “Advanced”
4 Click on “Rebuild” and then click “OK” at the warning

We recommend doing this procedure at the end of the work day, so that you can leave your computer turned on with your Outlook open overnight. This will give your computer the entire evening to rebuild its index.

Please let us know if you have any questions!

So What is “The Cloud”?

Date posted: March 15, 2013

Cloud computing is the concept that an organization hosts its data and/or systems on the Internet, or “the cloud” at a dedicated hosting facility. Most of our clients tend to cringe when they think about their data leaving their office and going out on the Internet. So why do a lot of companies make the move to the cloud?

The biggest reason for making the move to the cloud is the benefit of not having the upfront and ongoing costs of purchasing hardware or software. Rather than purchasing a server, most businesses would rather pay a flat fee of $125/month and not have to deal with the issues of owning a server – upfront costs, monthly maintenance, disaster recovery, and even backups.

Most data centers, like ours, are more reliable and secure than any office building. Our data center, which is SAS 70 Type II certified, offers 24/7 security, power protection with gas generators, multiple Internet connections for redundancy, and data backup solutions. For more information on our hosting solutions, visit us at www.onlinects.com/hosting.asp

Free Solution for Syncing Your Data

Date posted: March 15, 2013

Very often clients ask us for a quick and dirty solution for either syncing data between remote computers or sharing files with other users on the Internet. If you do not have a VPN solution at your office or do not want to deal with the management of VPN and remote access, there are a few online solutions out there that are both secure and offer a decent amount of storage.

One of the best solutions out there is Dropbox. For free… yes that is correct… FREE. Dropbox provides you with 2 GB of online storage. With that storage, you can sync the files with your computer, so that your files can be accessed by another computer of yours or by others that you grant access to (Public folder). And since everything is web-based, the sync and access works with Windows, Mac, and even Linux computers. For users who need more than 2 GB of storage, Dropbox offers up to 100 GB plans and you can find the pricing plans here: http://www.dropbox.com/pricing

Recommended Monthly Computer Maintenance

Date posted: March 15, 2013

Despite what people think, computers do not last forever and they have a life span. Your typical desktop will last between four and five years, and a typical laptop will last between three and four years. A computer’s life is determined by hardware failure and also its limits in keeping up with software advances. For example, you would not want a computer from 2006 running Windows 7. Sure it will run, but the performance is not even worth it.

By performing monthly computer maintenance on your systems, you will ensure that you will be getting the most longevity and performance standpoints. Here is a list of items that you should do on a monthly basis:

Make sure that all critical Microsoft security patches are installed
Verify that your virus protection software is updating properly
Delete Windows temporary files located at C:\Windows\Temp
Delete users’ temporary files located at C:\Documents and Settings\username\Local Settings\Temp (Windows XP) or C:\Users\username\AppData\Local\Temp (Windows Vista or 7)
Delete all Internet Explorer temporary files. While in Internet Explorer, click on Tools –> Internet Options –> Click on Delete and then make sure that you delete Temporary Internet Files, Cookies, and History
Uninstall any programs that are no longer needed from the Control Panel (Add/Remove Programs or Programs and Features)
Empty the Windows Recycling Bin
Defragment the hard drive. Click on Start –> Programs –> Accessories –> System Tools and then click on Disk Defragmenter
Restart the computer (this is recommended weekly)

For any questions on computer maintenance, please e-mail us at support@onlineCTS.com

 

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