CTS realizes that there are thousands of companies that can design, develop and host a website, but there are very few with the experience and knowledge of how to properly market a website. Just because a company has a website, does not mean that their potential customers will find them, and therefore it might as well not even be there.
eMarketing, otherwise known at SEO (Search Engine Optimization), is a term that CTS developed several years ago and it essentially taking the traditional marketing techniques and philosophies, and applying them to a digital world. Millions of people a day visit search engines like Google, Yahoo!, Altavista, and MSN to search the Internet to find a new product, and if you are not familiar with search engines’ methodologies, then you will not be found or be at the top of the search results. There are several factors that will impact your website’s success and we are confident that we will help you meet your goals.
There are several pieces to a solid and successful eMarketing campaign. Below is a list of eMarketing services that CTS customizes for each of their clients:
Keyword Research – The keywords that are embedded on your website are crucial for reaching your target audience and help search engines determine the relevancy (SEO score) of your business’ website to its content. With our keyword research, we will examine your website’s content, competitive marketplace, and develop a strong understanding of your industry. From there we can develop a list of keywords that will be the base of a strong eMarketing campaign and organic search results.
Content Development – Search engines like to promote websites that have fresh and recently updated content. We recommend that you update your website on a monthly basis and at the longest, quarterly. We also realize that coming up with new content is not always at the top of the priority list, and we are able manage your content’s life cycle and develop that much needed fresh content.
Link Building – Having relevant links to external websites and links back to your website is a very powerful part to improving your rankings within the search engines. Search engines are similar to the referral/buddy system
Public Relations and Press Releases – Utilizing a “news” section on your website and incorporating with various online PR and press release website will help generate links and direct traffic to your website. Managing these announcements takes time and planning to ensure a strong impact.
Local Search and Social Media Optimization – Creating profiles for your company and linking it back to your website on local, regional and social websites will give your online marketing additional direct traffic, help with links, and increase your organic search results. Integration with websites like LinkedIn, Ryze, Facebook, and local business listings surprisingly have a strong reach within and beyond your target audience.
Paid Search Marketing – Outside of organic searches, many businesses can guarantee strong results on search engines by participating in their PPC (Pay-per-click) ads. The largest solution like this out there is Google’s AdWords. AdWords allows you to create a online advertisement, link it to a targeted keyword list, and you essentially pay Google a small amount ($0.10 for example) every time someone clicks on your link, which redirects them to your website. We have found this to be an extremely powerful tool when coupled with a strong organic SEO score.
Website Traffic Analysis – On a monthly basis it is important to analyze and review your website’s traffic and trends. During this process, we identify the effectiveness of overall eMarketing efforts and specific campaigns in generating leads, sales, and brand awareness. From there, we recommend making changes to individual areas on a quarterly basis, so that we are ensuring the highest ROI (Return on Investment).